Meiers Meats & Fine Foods
Branding • Social Media • Product Photography • Graphic Design • Digital Marketing
Role: Graphic Designer / Digital Marketing & E-Commerce
2024–Present
My work with Meiers has grown from e-commerce product imagery into a broader creative and marketing role. I’ve developed product photography standards, social media systems, promotional materials, signage, brand assets, and marketing resources designed to create a more consistent customer experience across both digital and physical touchpoints.
Social Media & Digital Content
Content Strategy • Campaign Planning • Graphic Design • Photo & Video
Visual Production:
High-impact graphic design, product photography, and short-form video creation..
Strategy & Planning
Campaign planning, content calendar structure, and platform messaging.
Brand Consistency
Maintaining unified visual standards across all digital marketing touchpoints.
Meiers Website
Creating a Cohesive Digital Presence
Website Redesign
Web Design • UI Design • Visual Branding • Responsive DesignA website redesign focused on creating a cleaner, more cohesive digital experience while improving visual hierarchy, navigation, brand consistency, and usability.
THE CHALLENGE
The existing website provided essential store information but offered limited opportunities to communicate the personality, history, products, and services that make Meiers unique.
THE REDESIGN
The new website creates a more visual, brand-focused experience that highlights Meiers’ local roots, specialty departments, product selection, catering services, Instacart shopping, and history while giving customers clearer paths to explore the store.
Meier’s Meats & Fine Foods has been a Highland, Utah staple since 1945. To bridge their heritage reputation with modern retail expectations, I designed and built a high-converting, 4-page responsive website on Wix. By establishing a rich burgundy brand aesthetic, streamlining department navigation, and placing prominent Instacart and catering CTAs, the new site offers a seamless digital storefront for local shoppers.
Brand Storytelling
The redesign brings Meiers’ history and identity forward, including its family-owned heritage and “Quality Since 1945” messaging.
Product Discovery
Departments, seasonal products and brands are incorporated more heavily into the experience.
E-Commerce Integration
Instacart is given a prominent shopping pathway instead of existing separately from the primary website experience.
Services
Catering receives its own visible pathway and call to action.
Instacart
FROM SHELF TO SCREEN
Creating clean, consistent, Instacart-ready product imagery for Meiers Meats & Fine Foods.
From Shelf to Screen (Ideal for e-commerce, imagery, or packaging)
To bridge physical retail with modern e-commerce expectations, raw product photography was edited to strict digital marketplace standards, applying clean background removal, enhanced lighting, and vibrant color correction to ensure consistency across the entire online catalog.
https://www.instacart.com/store/meiers-meats-and-fine-foods/storefront